Entries will be judged on the following criteria that all have equal weight:
- Quality of idea
- Quality of representation of that idea
- Specialness to Wimbledon and to Wimbledon Town Centre
- Ideas that tackle one or more difficult issues, for example traffic management, urban living, place shaping, environmental sustainability, quality of life. (This is not an exhaustive list)
- Ideas and representations that stimulate debate
The judging panel may decide during its deliberations to establish other sub-criteria in order to facilitate the judging process.
The competition scope is highlighted below with local landmarks and opportunity sites where Wimbledon town centre could improve and possibly accomodate growth.